Department of Community Safety

Queensland Fire and Rescue Service bushfire safety campaign.

Prepare. Act. Survive. is a nationally adopted initiative based on the findings of the Royal Commission into the Victorian bushfires. The initiative adopts a set of clearly defined actions to ensure residents are better prepared for the bushfire season.

It was imperative that the advertising clearly communicated these actions, so we approached the task with a direct to camera execution that was complemented by a highly relevant and unique setting to provide cut through.